Millers Falls Publications — 1950-1960

1950

Millers Falls Company distributor's pack, 1950


Millers Falls Company price sheet, 1950

Uncoated blue paper, some red ink, no illustrations. Sized to fit neatly inside the cover of the large format Hand tools, portable electric tools, hacksaws: catalog no. 49.


Finest planes in the world circular back of Finest planes in the world circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the Millers Falls Buck Rogers planes. Printed on both sides with outstanding artwork of the planes on front and more mundane illustration of a frog mechanism on back. One of the best looking promotional sheets ever done for a mass market hand tool.


No. 500 hack saw frame display circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces a new hacksaw display fixture for hardware dealers. Pictured with the No. 300 Buck Rogers, the No. 84 permaloid-handled, and the No. 1027 hack saw frames on display. The package included the display unit and two each of the three saw models. Printed on one side, it features the striking artwork typical of this series of promotional sheets.


No. 700 countersink circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 700 high speed countersink. Also intoduced the No. 810 square-shanked countersink for use in hand braces.


No. 900 workshop accessory display unit circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 900 workshop accessory display unit. Allows deakers to conveniently display attachments for power drills, drill presses, bench grinders, etc.


No. 1950 ratchet bit brace circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the Buck Rogers brace with its unbreakable head and handle. Printed on one side with the beautiful artwork that typifies this series of promotional sheets.


1952

Rotatable blade keyhole saws circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it features the Buck Rogers No. 525 keyhole saw, a tool with a rotating blade that can be locked in eight positions. Also introduces the No. 5256 countertop display unit. Single-sided.


Rotatable blade keyhole saws, No. 725 nest of saws circularRotatable blade keyhole saws circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 725 nest of saws. The nest of saws consisted of the Buck Rogers No. 525 rotatable blade keyhole saw with two extra interchangeable blades mounted on a two-color card. The back side of the sheet features a more detailed description the No. 525 keyhole saw, and features the No. 5256 countertop display unit


no. 237 keyhole saw circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it features the No. 237 keyhole saw. Originally a Goodell-Pratt tool, the Millers Falls Company redesigned the handle of the No. 237 in 1949—a change that resulted in a more streamlined appearance. The circular also promotes the No 2370 nest of saws a carded set consisting of the No. 237 keyhole saw with two extra blades mounted on a two-color card. Single-sided.


no. 237 keyhole saw circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 333 utility knife. Noted industrial designer Garth Huxtable was responsible for the utility knife's appearance.


Millers Falls Company Christmas promotion, 1952

A trade circular printed both sides, folded in half to form a booklet. First page, dated May 26, announces the Christmas promotion to the hardware trade. Next two pages detail tools available in special holiday packages and associated literature and advertising copy available to build sales. Dealers were encouraged to order early to avoid production being overtaxed by efforts to "meet the heavy demand for these holiday items". This illustration is from the second page of the item and is the source of the title.


Millers Falls Company Perfect gifts for men from 6 to 60 promotion

A countertop promotion printed both sides, folded in quarters to form a booklet. Details the tools available in special holiday packages—"lifetime gifts men really want". Small in size, dealers were advised to "pile them up as countertop pickups before and during holiday season" and to "'send them out with bills in November and December".


1953

Miller Falls Company catalog no. 49, variant

Small format catalog. Despite the 1949 date on the introductory page, this catalog was published in 1953. An easily missed variant, as the first 167 pages are identical to the original edition. A number of high profile tools introduced shortly after the publication of the original catalog no. 49 are included. Among the new pages are those for the Buck Rogers planes, the no. 525 rotatable blade keyhole saw, and the tenite-handled No. 1950 brace.


no. 700 electric saw circular

A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 700 electic saw. Options included a combination blade, a hollow ground miter blade, a carbide-tipped blade, a nail-cutting blade and a steel carrying case.


1955

Miller Falls Company 1955 hand tool catalog, plateMiller Falls Company 1955 hand tool catalog

Large format catalog. Content differs substantially from the 1949 and 1950 editions. Plane handles and knobs are described as manufactured of goncalo—the so-called orange period in plane design begins. The cut for the No. 1100 plane display, shown in the entry at right, is the only illustration in the catalog to depict the new look.


Miller Falls Company 1955 hand tool catalog, small format

Small format catalog. Identical to the large format catalog, except less use of red-colored ink.


Miller Falls Company hand planes brochure

A countertop promotion, folded four times to create a booklet. Produced just prior to the introduction of the Value Line planes in 1956, the pamphlet does not mentioned the company's highly styled 'Buck Rogers' planes. Contains the early illustration of the No. 67 router plane with gray, rather than black, body. A nicely done effort that does an especially good job of treating the company's bench planes, it re-uses the title of the ca. 1950 circular that promoted the company's Buck Rogers planes.


Miller Falls Company Gifts men want promotion

A Christmas promotion targeted toward the lady of the house and offering a handy set of tools in "gaily gift wrapped boxes." Pictures fourteen tools including hand planes with orange-stained goncalo handles and the new No. 1814 electric drill.


1956

Millers Falls Company condensed catalog, 1956

Title from cover. After splurging on its 1955 catalog, the Millers Falls Company cut back in 1956 with this condensed, all black and white effort. From this point on, the company's catalogs would be less expensively produced.


Millers Falls Company v-line catalog, 1956

Title from cover. This is the introductory catalog for the Value Line, or V-Line tools. The Value LIne tools were targeted to the homeowner and amateur craftsman. To the extent possible the company finished the tools in gray and burgundy or gray and red color schemes. A lot more attention was was paid to the design of the catalog for the new Value Line than was given to the company's condensed catalog published that year.


Millers Falls Company illustrated dealers' price list, 1956

Title from cover. Cover is uncoated, interior pages are coated paper. Last three pages contain a comprehensive listing of the new V-Line (Value Line) tools.


Millers Falls Company Precision and Machinist's Tools catalog, 1956

Title from cover. Includes the company's micrometers; precision rules and squares; calipers; thickness, screw pitch and surface gauges; and speed indicator.


1957

Millers Falls Company illustrated dealers' price list, 1957

Title from cover. Cover is uncoated, interior pages are coated paper. Last four pages contain a comprehensive listing of the V-Line (Value Line) tools.


Millers Falls Company hand tool catalog, 1957

Large format catalog. Title from cover. Date is inferred from cover numbering, "H-157". Especially interesting is the large number of display units that the company is offering to hardware retailers. All are counter top units and range in size from the No. 455, a glass cutter display requiring less than seven square inches of space, to the No. 303, a pegboard unit five feet long and providing space to display more than 200 of the company's V-Line (Value Line) tools.


1959

Millers Falls Company hand tool parts catalog

Title from cover. Date is inferred from cover numbering, "H-9P9" and listing for regional offices. Contains illustrations of parts for braces, drills, miter boxes, planes, and spiral ratcheting screwdrivers. Parts for the Buck Rogers planes and No. 104 drill are also included. Although this catalog was found in a binder made up for a distributor in 1963, it lists the location for the regional office in Texas as Forth Worth, rather than Dallas, the location shown in publications as early as 1961. It is interesting to note that at this late date, the company still fitted its braces with eight different jaw/chuck assemblies.


1960

Millers Falls Company illustrated dealers' price list, 1960

Title from cover. Listed here although issued at the very end of 1959. Cover is uncoated paper, turquoise colored. Inside pages are coated paper with small illustrations.


Millers Falls Company hand, prescision tool catalog, 1960

Large format catalog. Title from cover. Date is inferred from cover numbering, "H-160". Interesting in that it shows the company's line of precision measuring tools as well as hand tools.


Millers Falls Company Be a mind reader Christmas promotion

A countertop promotion, folded in thirds to form a small booklet. Presents a selection of hand and power tools a woman might wish to select for a man in her life.