Shown here is a distributor's pack consisting of a vinyl cover and the unbound pages of a large format Catalog 49, punched for a ring binder. This example also includes jobber's and list price sheets for January 1950 and a promotional booklet on the No. 23065 screw locator. The arrangement allowed a jobber to customize his copy of the catalog by adding price lists, booklets, and new product updates at will.
Uncoated blue paper, some red ink, no illustrations. Sized to fit neatly inside the cover of the large format Hand tools, portable electric tools, hacksaws: catalog no. 49.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the Millers Falls Buck Rogers planes. Printed on both sides with outstanding artwork of the planes on front and more mundane illustration of a frog mechanism on back. One of the best looking promotional sheets ever done for a mass market hand tool.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces a new hacksaw display fixture for hardware dealers. Pictured with the No. 300 Buck Rogers, the No. 84 permaloid-handled, and the No. 1027 hack saw frames on display. The package included the display unit and two each of the three saw models. Printed on one side, it features the striking artwork typical of this series of promotional sheets.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 700 high speed countersink. Also intoduced the No. 810 square-shanked countersink for use in hand braces.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 900 workshop accessory display unit. Allows deakers to conveniently display attachments for power drills, drill presses, bench grinders, etc.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the Buck Rogers brace with its unbreakable head and handle. Printed on one side with the beautiful artwork that typifies this series of promotional sheets.
A trade circular sized to fit neatly into the large format Catalog No. 49, it features the Buck Rogers No. 525 keyhole saw, a tool with a rotating blade that can be locked in eight positions. Also introduces the No. 5256 countertop display unit. Single-sided.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 725 nest of saws. The nest of saws consisted of the Buck Rogers No. 525 rotatable blade keyhole saw with two extra interchangeable blades mounted on a two-color card. The back side of the sheet features a more detailed description the No. 525 keyhole saw, and features the No. 5256 countertop display unit
A trade circular sized to fit neatly into the large format Catalog No. 49, it features the No. 237 keyhole saw. Originally a Goodell-Pratt tool, the Millers Falls Company redesigned the handle of the No. 237 in 1949—a change that resulted in a more streamlined appearance. The circular also promotes the No 2370 nest of saws a carded set consisting of the No. 237 keyhole saw with two extra blades mounted on a two-color card. Single-sided.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 333 utility knife. Noted industrial designer Garth Huxtable was responsible for the utility knife's appearance.
A trade circular printed both sides, folded in half to form a booklet. First page, dated May 26, announces the Christmas promotion to the hardware trade. Next two pages detail tools available in special holiday packages and associated literature and advertising copy available to build sales. Dealers were encouraged to order early to avoid production being overtaxed by efforts to "meet the heavy demand for these holiday items". This illustration is from the second page of the item and is the source of the title.
A countertop promotion printed both sides, folded in quarters to form a booklet. Details the tools available in special holiday packages—"lifetime gifts men really want". Small in size, dealers were advised to "pile them up as countertop pickups before and during holiday season" and to "'send them out with bills in November and December".
Small format catalog. Despite the 1949 date on the introductory page, this catalog was published in 1953. An easily missed variant, as the first 167 pages are identical to the original edition. A number of high profile tools introduced shortly after the publication of the original catalog no. 49 are included. Among the new pages are those for the Buck Rogers planes, the no. 525 rotatable blade keyhole saw, and the tenite-handled No. 1950 brace.
A trade circular sized to fit neatly into the large format Catalog No. 49, it introduces the No. 700 electic saw. Options included a combination blade, a hollow ground miter blade, a carbide-tipped blade, a nail-cutting blade and a steel carrying case.
Large format catalog. Content differs substantially from the 1949 and 1950 editions. Plane handles and knobs are described as manufactured of goncalo—the so-called orange period in plane design begins. The cut for the No. 1100 plane display, shown in the entry at right, is the only illustration in the catalog to depict the new look.
Small format catalog. Identical to the large format catalog, except less use of red-colored ink.
A countertop promotion, folded four times to create a booklet. Produced just prior to the introduction of the Value Line planes in 1956, the pamphlet does not mentioned the company's highly styled 'Buck Rogers' planes. Contains the early illustration of the No. 67 router plane with gray, rather than black, body. A nicely done effort that does an especially good job of treating the company's bench planes, it re-uses the title of the ca. 1950 circular that promoted the company's Buck Rogers planes.
A Christmas promotion targeted toward the lady of the house and offering a handy set of tools in "gaily gift wrapped boxes." Pictures fourteen tools including hand planes with orange-stained goncalo handles and the new No. 1814 electric drill.
Title from cover. After splurging on its 1955 catalog, the Millers Falls Company cut back in 1956 with this condensed, all black and white effort. From this point on, the company's catalogs would be less expensively produced.
Title from cover. This is the introductory catalog for the Value Line, or V-Line tools. The Value LIne tools were targeted to the homeowner and amateur craftsman. To the extent possible the company finished the tools in gray and burgundy or gray and red color schemes. A lot more attention was was paid to the design of the catalog for the new Value Line than was given to the company's condensed catalog published that year.
Title from cover. Cover is uncoated, interior pages are coated paper. Last three pages contain a comprehensive listing of the new V-Line (Value Line) tools.
Title from cover. Includes the company's micrometers; precision rules and squares; calipers; thickness, screw pitch and surface gauges; and speed indicator.
Title from cover. Cover is uncoated, interior pages are coated paper. Last four pages contain a comprehensive listing of the V-Line (Value Line) tools.
Large format catalog. Title from cover. Date is inferred from cover numbering, "H-157". Especially interesting is the large number of display units that the company is offering to hardware retailers. All are counter top units and range in size from the No. 455, a glass cutter display requiring less than seven square inches of space, to the No. 303, a pegboard unit five feet long and providing space to display more than 200 of the company's V-Line (Value Line) tools.
Title from cover. Date is inferred from cover numbering, "H-9P9" and listing for regional offices. Contains illustrations of parts for braces, drills, miter boxes, planes, and spiral ratcheting screwdrivers. Parts for the Buck Rogers planes and No. 104 drill are also included. Although this catalog was found in a binder made up for a distributor in 1963, it lists the location for the regional office in Texas as Forth Worth, rather than Dallas, the location shown in publications as early as 1961. It is interesting to note that at this late date, the company still fitted its braces with eight different jaw/chuck assemblies.
Title from cover. Listed here although issued at the very end of 1959. Cover is uncoated paper, turquoise colored. Inside pages are coated paper with small illustrations.
Large format catalog. Title from cover. Date is inferred from cover numbering, "H-160". Interesting in that it shows the company's line of precision measuring tools as well as hand tools.
A countertop promotion, folded in thirds to form a small booklet. Presents a selection of hand and power tools a woman might wish to select for a man in her life.