Millers Falls Publications — 1915-1929

1915


Millers Falls Company catalogue No. 35

Reprint of the large format November 15, 1915 catalog. Pagination and contents are identical to the small format catalog with one exception -- an unnumbered page containing the catalog introduction, the notice of the new red star trademark and the description of the new box design is not included.


Millers Falls Company catalog K

Title from cover. A small format version of catalog no. 35. Cover displays new trademark, consisting of an inverted isosceles trapezoid and red star and adopted October, 1914. Issued when the company's offering of braces and drilling tools was most comprehensive, it documents Millers Falls attempt to gain market share by offering large numbers of drilling and boring tools differing only slightly from one another in features and price.

1916


Millers Falls handbook for mechanics

Although Edward Markham compiled this collection of formulae, facts and recipes for the "mechanic," much of the information would prove helpful to a carpenter. Among the interesting recipes—bluing, browning, and artificial case hardening for steel. Contains fourteen pages on boring tools and hacksaw frames which serve as a thinly-disguised promotion for Millers Falls tools.

1917


Millers Falls prices applying to Catalog K

Published just a few months before the new catalog no. 36, this pamphlet was sized for easy insertion into the small format Catalog K. Although the company did not sell to retail customers, it anticipated that many would see the list and warned, "This price list is published for the sake of telling the buyer the cost at his local dealer's store (always plus transportation charges) and is not intended as an invitation to dealings direct with factory."


Millers Falls Company catalog No. 36

Large format catalog. Title from cover. This catalog contains an illustration of the No. 144 double action boring machine, perhaps the strangest boring tool that the company ever marketed. The double action boring machine was out of production by 1929. The catalog also announces the acquisition of the Ford Auger Bit Company. Prior to this time, the company sold augers for its boring machines only. With the purchase of the new company, Millers Falls began to carry a full line of auger bits.


Millers Falls Company catalog L

Small format catalog. Title from cover.

1920


Millers Falls Company catalog L, variant

Variant small format catalog. Title from cover. The Millers Falls Company was faced with an identity problem when Clemson Brothers abruptly ended a long-standing agreement to supply the company with its Star brand hacksaw blades. Millers Falls had been selling the Star blades for almost forty years. It had adopted the Star name for its drill chucks and had even gone so far as to have incorporated a star into the company trademark. Rather than incur the expense of reprinting its catalogs after the termination of the agreement, Millers Falls pasted a red dot over the star on the covers, and the pages containing listings for Star hacksaw blades were overstamped with the word "discontinued."

1921


Millers Falls Company catalog L, variant

Variant small format catalog. Title from cover. The first use of the Millers Falls Company's red-triangle trademark occurred in 1921. In that year, the company pasted an image of its new logo over the red star trademark on the covers of the last of its 1917 catalogs and distributed them. The change was necessary because Clemson Brothers had ended a long-standing agreement to supply the company with its Star brand hacksaw blades. The pages containing listings for Star hacksaw blades are overstamped with the word "discontinued."

1922


Millers Falls Company catalog No. 38, plate Millers Falls Company catalog No. 38

Large format catalog. This catalog introduces the trademark which features a triangle inscribed with the words "since 1868" located under the Millers Falls Tools trapezoid. The company added punches and nail sets to its product lineup as a result of its acquiring complete control of the West Haven Manufacturing Company, a well-established manufacturer of small tools. With the purchase of West Haven, the Millers Falls Company became a manufacturer, rather than a distributor of hack saw blades. Includes four unnumbered colored plates--one of which can be seen at left.


Millers Falls Company catalog No. 38, small format

Small format catalog. Lacks the colored plates of the large format catalog. Some printings have a cover title indicating that this is also Catalog S.


Millers Falls Company better braces brochure

A counter-top promotion printed on both sides, folded in four parts to form a booklet. Designed for placement in a compartment of the No. 600 brace display rack. Provides catalog type information for the more popular braces. Cover photo of young man wearing a necktie and using a brace to bore a hole in an upright piece of stock. Beneath the photo is a blank space for a hardware dealer's stamp.

1925


Millers Falls Company catalog No. 39, plate Millers Falls Company catalog No. 39

Large format catalog. The color plates are lovely. Introduces the Chicago office and warehouse at 9 South Clinton Street. The foreword emphasizes the developments in push drills, ratcheting screwdrivers and automatic screwdrivers since the last catalog. The page introducing the section containing these tools announces that, henceforth, push drills would be referred to as automatic drills. Includes four unnumbered colored plates. An example can be seen at left.


Millers Falls Company catalog No. 39, small format

Small format catalog. Cover title indicates that this is also Catalog B. Lacks the colored plates of the large format catalog.


Millers Falls Company automatic tools brochure

A counter-top promotion printed on both sides, folded in three parts to form a booklet. Provides catalog type information for featured ratchet screwdrivers and push drills. Cover photo of worker in bibbed overalls and snazzy hat using a ratchet screwdriver to tighten the screws of a door hinge. Beneath the photo is a blank space for a hardware dealer's stamp.


Millers Falls Company good drills brochure

A counter-top promotion printed on both sides, folded five times to form a booklet. Features some of the most popular drills manufactured by the company. Advises readers to wit: "Amateurs buy cheap tools. That's why they are amateurs." Cover photo depicts use of a breast drill to bore a hole in an automobile engine block. One hundred copies of this booklet were shipped with each order of a No. 400 drill display rack. The example here has been marked for distribution by the Day & Holt Co.


Millers Falls Company hacksaw brochure

A counter-top promotion printed on both sides, folded in three parts to form a booklet. Provides catalog-type information for hand and power hacksaw blades. The blades included represent a subset of those found in the company's catalog. The use of elfin creatures to promote tools was not unique to the Millers Falls company. The Stanley Rule and Level Company had used an imp as early as 1888, and the Goodell-Pratt Company created the gnome-like Mr. Punch. Promotion includes an illustration of the Millers Falls hacksaw blade plant in West Haven, Connecticut.

1927


Millers Falls Company levels brochure

A counter-top promotion printed on both sides, folded five times to form a booklet. The Millers Falls Company added levels to its lineup after it acquired the Accurate Level Company of Detroit, Michigan, in 1926. Thirty-one different models are featured. The cover is seen here.

1928


Millers Falls levels insert for 1925 catalog

Title from first page. A color insert designed for insertion into the large format 1925 catalog as the company's levels were introduced after its publication. Describes levels designed for masons as well as those for carpenters. Thirty-nine different models—featuring white pine, mahogany or aluminum bodies—are listed.

1929


Millers Falls Company catalog No. 40, plate Millers Falls Company catalog No. 40

Large format catalog. A stunning production introducing the new line of Millers Falls hand planes, it also presents the new lines of carpenters' and masons' levels. The nine outstanding colored plates in red, white, black and green do not bear page numbers. Without a doubt, the most beautiful of the Millers Falls catalogs. Seen at left is an illustration of the No. 2 hand drill.


Millers Falls Company catalog No. 40, small format

Small format catalog. The unnumbered colored plates found in the large edition are not included. Otherwise pagination and content are identical. Lacks the visual appeal of the large format catalog. The example here has been marked for distribution by the MacKay-Newcomb Co.


Millers Falls Company Some of Our Leaders circular

Title from masthead. A trade circular—brown ink on brown paper, printed on two sides. A quick overview of 46 tools or accessories. A rare item as it was printed on acidic paper, and few have survived.


Millers Falls Planes pamphlet

Title from cover. A counter-top promotion with a blank space for a hardware dealer's stamp on the cover. Features the new line of bench and block planes planes that the company rolled out in 1929. Rather than introducing several planes and gradually expanding production, forty-six numbers—twenty-one of them block planes—were simultaneously brought to market. Unusual for one of the company's counter-top promotions in that it is a thirteen-page pamphlet rather than a brochure created from a single folded sheet.